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The most off-putting color for buyers is red, according to the 2024 “Paint and Color Trends Report” from Fixr. For its report, the home remodeling site polled 71 interior designers and home stagers, and 59 percent agreed that red turns away buyers. It’s a strong color and doesn’t align with everyone’s tastes.
Several real estate professionals we chatted with agreed that deep shades of red are a no-go when it comes to resale value. Red can look very elegant in the right space with the right lighting and furniture, but for the most part it’s a difficult shade to nail and makes most rooms feel smaller and dated.
Red walls can also come across as harsh and intense. Red tends to put people on edge—physiologically people see red and feel ‘danger or stop’.
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